Article by Sian Bayley
Our trial of the latest Virtual Reality (VR) technology for Dogs Trust at The Ideal Home Show was a huge success. The immersive experience was really enjoyed by members of the public, many of whom converted to supporters after taking part.
Our fundraisers found VR a useful tool to help meet customers, spark conversations and raise brand awareness.
At Charity Link we are using more and more experiential techniques to capture the attention of supporters alongside our tried and tested engagement methods.
So, watch this space…
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