From the stress of writing your CV to the joys of accepting your Charity Link job offer now boils down to one question: how do I succeed as a fundraiser?
It’s fair to say that January isn’t the easiest month for fundraising – potential supporters are still weary from festivities and are head down trying to balance out the December over-spend. Luckily we’re experts at engaging with people and keeping our energy levels up, even at the most challenging time of year.
This month we’re riding high on an extra ‘energy boost’ as 3 of our clients have made the YouGov Charity Index ‘Buzz Rankings’ Top Ten for 2019.
62 Charity brands have been ranked by asking people if they have heard of the brand and whether their feeling towards the brand was positive or negative. Scores are calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
In our training we employ many tried and tested methods of keeping our energy levels up and our positivity going in order to drive success for our charity partners. It’s great to know it’s working.
Well done to all those that made the Top Ten – nothing speaks louder than results.
It’s the start of a new season (don’t we know it by the rain storms) and it’s also the first official week of fundraising for our newest charity partner. Hooray!
It still makes the hairs on the back of the neck stand up. Even after 20 years, we still feel uniquely honoured by the trust that has been put in us to deliver.
In the whirlwind and adrenalin of it all it’s not easy to take the time to stop and think – to celebrate our successes as a business and the effort it’s taken to get here.
So, this week we are officially celebrating in the Charity Link office and thanking our people…
…for the months of hard work gearing up to this – from that very first conversation to the months of due diligence, planning, training and complex logistical operations that have followed (and continue). It’s been a slick process and coordinated effort across all our departments.
When the first day of fundraising comes, we are ready – ready as ambassadors of our client’s brand and feeling pretty proud of our own.
Recognising this moment is what will help drive many more. Thank you team!
There’s no denying that life has become increasingly overloaded, instant and short term. ‘Digital overload’ is now recognised as a real ‘THING’. In reaction to this more and more people are limiting their screen use and even turning off their phones to escape the noise. Famously even Ed Sheeran has logged off.
Charities can’t just ‘go digital’ and hope for long-term success, not when their potential donors are otherwise digitally engaged. Thank goodness the art of conversation is not lost but becoming increasingly valued (again).
We give our Charity partners that hard-to-get air time and cut-through – personal, tailored conversations with potential donors, free-flowing dialogue with questions & answers. Thought-provoking conversations stick in the mind and create committed donors for the long-term.
And long-term is key – what Charities really need is a predictable income stream that enables them to deliver on their purpose year on year on year.
Research by the government in 2017 showed that 40% of donors donate via direct debit and that this raises an incredible £3.6 billion for charities.
So, these conversations are well worth having. Perhaps it’s time to look up from your screen and just have a chat.
In the fundraising business, passion means so much more than just boundless enthusiasm.
It’s passion for doing a difficult and important job, supporting charity partners to raise much-needed funds. It’s about results, professionally and ethically achieved.
Except that these days everyone is ‘passionate’ about everything and the more a word is said, the more it loses it’s meaning – you can achieve anything with a bit of passion, right?
Not really. You won’t get anywhere without it, that’s certainly true – but when it comes to being a professional fundraiser, turning that passion into results? Is not so simple.
It’s a job that, let’s be honest, most of us would be hopeless at, so we asked our fundraisers – what really drives their passion to be professional fundraisers?
Passion for People
“I’m meeting new people every day, so I never get bored. I really enjoy talking to potential donors about charities that really make a difference”.
Passion for success
“My ultimate goal to is find and recruit committed donors for our charity partners, I thrive on that feeling of success. It just feels good”.
Passion for our charity partners
“I’m a professional fundraiser but I can’t do that well without being a true brand ambassador. I work in close partnership with our charity partners because I need to be able to educate and inform potential donors”.
Passion to persevere
“You need to have a lot energy and self-belief but that’s made easier because of the amazing charities we support – especially when the going gets tough. I really believe in the cause, so it just can’t help but come across.”
Passion for doing things right
“There’s only one way to do things properly and that’s to the highest ethical and professional standards, every time. Working for a business that priorities that gives me confidence and a sense of pride”.
‘Passionate about fundraising’ has been our strapline for over 20 years, and it’s still right at the core of who we are.