There’s no denying that life has become increasingly overloaded, instant and short term. ‘Digital overload’ is now recognised as a real ‘THING’. In reaction to this more and more people are limiting their screen use and even turning off their phones to escape the noise. Famously even Ed Sheeran has logged off.
Charities can’t just ‘go digital’ and hope for long-term success, not when their potential donors are otherwise digitally engaged. Thank goodness the art of conversation is not lost but becoming increasingly valued (again).
We give our Charity partners that hard-to-get air time and cut-through – personal, tailored conversations with potential donors, free-flowing dialogue with questions & answers. Thought-provoking conversations stick in the mind and create committed donors for the long-term.
And long-term is key – what Charities really need is a predictable income stream that enables them to deliver on their purpose year on year on year.
Research by the government in 2017 showed that 40% of donors donate via direct debit and that this raises an incredible £3.6 billion for charities.
So, these conversations are well worth having. Perhaps it’s time to look up from your screen and just have a chat.