In the fundraising business, passion means so much more than just boundless enthusiasm.
It’s passion for doing a difficult and important job, supporting charity partners to raise much-needed funds. It’s about results, professionally and ethically achieved.
Except that these days everyone is ‘passionate’ about everything and the more a word is said, the more it loses it’s meaning – you can achieve anything with a bit of passion, right?
Not really. You won’t get anywhere without it, that’s certainly true – but when it comes to being a professional fundraiser, turning that passion into results? Is not so simple.
It’s a job that, let’s be honest, most of us would be hopeless at, so we asked our fundraisers – what really drives their passion to be professional fundraisers?
Passion for People
“I’m meeting new people every day, so I never get bored. I really enjoy talking to potential donors about charities that really make a difference”.
Passion for success
“My ultimate goal to is find and recruit committed donors for our charity partners, I thrive on that feeling of success. It just feels good”.
Passion for our charity partners
“I’m a professional fundraiser but I can’t do that well without being a true brand ambassador. I work in close partnership with our charity partners because I need to be able to educate and inform potential donors”.
Passion to persevere
“You need to have a lot energy and self-belief but that’s made easier because of the amazing charities we support – especially when the going gets tough. I really believe in the cause, so it just can’t help but come across.”
Passion for doing things right
“There’s only one way to do things properly and that’s to the highest ethical and professional standards, every time. Working for a business that priorities that gives me confidence and a sense of pride”.
‘Passionate about fundraising’ has been our strapline for over 20 years, and it’s still right at the core of who we are.